Every rate below is benchmarked against what Indian platforms actually charge today- Urban Company for home services, BharatMatrimony and Shaadi for matrimony, mainstream OTAs for pilgrimage, and Indian vertical SaaS for temples. Families see the final price before they confirm; partners see the exact deduction before they accept.
Optional. Every service works without a membership- the tiers only lower the per-order price.
Blended contribution margin across the eight lines is 21%, with commerce and SaaS carrying the mix as services scale.
Urban Company charges partners ~20-30%; we cap at 22% and taper to 18% for Gold+ partners.
Pandit platforms operate at 12-20%; samagri kits carry standard FMCG-devotional margins of 25-40%.
Indian vertical SaaS for mid-size institutions sits at ₹5k-25k/month; payment + platform on donations at 2% is below typical 2.5-3% gateway-plus-platform stacks.
Devotional and Ayurveda D2C in India runs 30-45% gross; we hold lower to defend authenticity pricing.
Indian pilgrimage operators run 10-15%; OTA seat commissions sit at 5-10%.
Shaadi.com, Jeevansathi and BharatMatrimony price core plans between ₹1,800 and ₹12,000 per term.
Indian consumer AI and astrology subscriptions cluster at ₹99-₹399/month.
Gig-platform onboarding kits in India are ₹500-₹3,000; we refund ours to keep supply acquisition frictionless.
Paid out T+2 to bank or UPI
Included, no deduction
Only verified customer-fault-free breaches
Certification raises tier and payout share
Most platforms raise their take rate over time. Ours goes down. Every tier a partner earns through verification, training and clean delivery permanently lowers what we charge them- which is why our best supply has no reason to leave.
| Tier | Trust score | Our take | Partner keeps | Unlocks |
|---|---|---|---|---|
| Bronze | 0-44 | 22% | 78% | Standard queue |
| Silver | 45-59 | 21% | 79% | Repeat-customer routing |
| Gold | 60-69 | 20% | 80% | Priority dispatch · Pro tools free |
| Platinum | 70-79 | 18% | 82% | Premium jobs · same-day payout |
| Diamond | 80-89 | 17% | 83% | Named profile page · ₹5L cover |
| Elite | 90-100 | 15% | 85% | Concierge desk · equity pool eligible |
The model is judged on one question- does a family pay back its acquisition cost before it needs to be re-acquired? At 6.8 orders a year on a ritual calendar, it does, twice over.
Weighted across all eight lines
After payment, support and last-mile cost
Temple + community-led, not paid-performance-led
Rituals are calendar-driven, not impulse-driven
Contribution basis, excludes membership
Payback on a family in 2 orders (~74 days)
₹499 verification refunded after 10 jobs
Parivar converts a transaction into a relationship
Compared against the prevailing practice of single-category Indian service and matrimony platforms today.
| DHURANDHAR | Typical platform | |
|---|---|---|
| Take rate on partner | 18-22%, falls to 15% with trust tier | 20-30%, flat or rising |
| Partner penalties | Only verified breaches, published rulebook | Opaque, algorithmic |
| Price shown to family | Final, GST-inclusive, before confirm | Surge and add-ons at checkout |
| Category depth | 8 lines under one identity + wallet | Single-category apps |
| Acquisition channel | Temples, panchang, community- owned demand | Paid performance marketing |
| Verification | 10-level KYC, public partner profile | Basic ID check |
Every rate on this page is live in these three calculators- partner take-home, family savings, and temple SaaS payback. Move the sliders.
₹72,000 billed · 17% platform fee · ₹996 per job. Payouts every 48 hours.
₹3,600 rituals + ₹4,320 home visits + ₹2,100 samagri, minus the ₹999 membership.
15.2× return on the ₹9,999 plan · ₹1,42,281 net gain to the trust.
Illustrative models based on the published rate card and observed Indian market benchmarks. Actual outcomes vary by city, category and season.
Pricing alone is not a moat- it is copyable in a quarter. These four are not.
The Hindu ritual calendar creates 200+ predictable demand spikes a year. Panchang notifications convert intent we did not have to buy- this is why blended CAC sits at ₹410 against ₹900-1,500 for single-category players.
Temple SaaS is priced to be adopted, not to be milked. Each temple brings its congregation as warm demand for Sanskar, Sampada and Yatra. Supply-side SaaS funding consumer CAC is the structural advantage.
Verification, training and the trust score are one system. Higher tiers cost us less to service and get a lower take rate- the partner earns more, we earn more per rupee of support spend.
Family profile, kundli, wallet and address book are shared. Cross-pillar attach lifts LTV without new acquisition spend- a Sanskar booking is the cheapest Sampada and Yatra lead we will ever get.
All prices are inclusive of applicable GST unless stated otherwise. Commission rates are indicative bands- the exact deduction is shown on every job card before a partner accepts. Membership fees are refundable within 7 days if unused. See Refunds & Cancellations and Terms of Service.